Sponsored Content Archives | Global Finance Magazine https://gfmag.com/sponsored-content/ Global news and insight for corporate financial professionals Wed, 09 Jul 2025 13:01:52 +0000 en-US hourly 1 https://gfmag.com/wp-content/uploads/2023/08/favicon-138x138.png Sponsored Content Archives | Global Finance Magazine https://gfmag.com/sponsored-content/ 32 32 Harmonised Solutions Connect Exporters and Importers in Volatile Markets https://gfmag.com/banking/harmonised-solutions-connect-exporters-and-importers-in-volatile-markets/ Mon, 07 Jul 2025 11:10:56 +0000 https://gfmag.com/?p=71222 In the complex world of international business, aligning the needs of exporters and importers can be challenging.

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Different financing goals, geopolitical risks, and interest rate changes as well as currency fluctuations often create hurdles that may endanger the completion of a deal. However, with the right banking partner, these challenges can be transformed into opportunities. Experts from Raiffeisen Bank International discuss how these needs can be met, using a real-world scenario. Kindly take note of the disclaimer at the end of this advertisement.

A Challenging Scenario

Imagine you’re an Austrian exporter about to close a significant deal with a Serbian client, supplying a food-processing machine valued at EUR 10 million. Your goal is straightforward: secure payment in EUR as per the delivery schedule. Meanwhile, your Serbian partner would like to have an attractive long-term financing. How do these requirements and goals come together?

In today’s world, risks are global. “Geopolitical developments can have far-reaching effects in all regions, including Central and Eastern Europe,” says Evgeniya Sharkova from RBI Trade Finance. “In addition to the counterparty and political risks, the parties to the commercial contract may face FX and interest rates risks,” adds Martina Zimmerl, RBI Capital Markets. Ultimately, exporters are looking for new ways to create additional competitive advantages. “By arranging long-term financing solutions for their clients, exporters can make a deal more attractive to potential importers,” Sanin Merdžan, RBI Export Finance, explains.

Securing Your Transactions

As an exporter, your primary concern is ensuring payment security. “From RBI’s various trade finance solutions, the export letter of credit (LC) is the first choice in our scenario,” says Sharkova. “The LC could be issued either by our own subsidiary bank in Serbia, or by one of the many partner banks we have in the country.”

Evgeniya Sharkova, Head of Trade Finance Sales, RBI
Evgeniya Sharkova, Head of Trade Finance Sales, RBI

“If you want to accelerate payment under the LC, the UPAS LC (usance payable at sight export letter of credit) could be a good way to bridge the period until the ECA-covered long-term financing is put together,” Sharkova says. With an export UPAS LC, the bank of the importer issues an LC with deferred payment and a maximum total tenor of up to 360 days. For higher security, RBI confirms the LC issued by the local bank. Thus, the exporter will mitigate the counterparty risk by taking the first-class payment risk of RBI instead of the risk of a local bank or local importer.

One of the main features of the export UPAS LC is that the exporter will receive its payment under the LC at sight, which means upon presentation of the compliant shipping documents. This special form of discounting under an LC offers the exporter the possibility to improve its cash flow and optimise its balance sheet. 

At the same time, the export UPAS LC offers the importer an extended reimbursement obligation towards the issuing bank. By offering longer payment terms, the exporter strengthens its negotiating position with the client. The interest for the deferred payment period under this structure is to be borne by the importer.

With the LC and the following ECA-covered financing, the exporter is able to mitigate both counterparty and political risk. Furthermore, payment is received under the contract in EUR as per agreed schedule. Its Serbian partner on the other hand obtains a financing in EUR at attractive cost. This multi-product solution provides an ideal bridge between an LC and ECA-covered financing.

Boosting Your Competitive Edge

RBI provides attractive long-term ECA-covered financing solutions such as the Buyer’s Credit and RBI Shopping Line for the purpose of financing of Austrian/European imports of investment goods starting from EUR 2 million onwards that are guaranteed by Austrian export credit agency “OeKB” or any other Western European export credit agency (ECA).

Sanin Merdžan, Head of Export Finance Sales, RBI
Sanin Merdžan, Head of Export Finance Sales, RBI

“For our particular scenario, once the client has successfully passed RBI’s internal risk and credit reviews we would provide a EUR 10 million OeKB-guaranteed Buyer’s Credit,” says Merdžan. “This solution gives the exporter liquidity and a competitive edge, while the importer benefits from attractive long-term financing terms due to ECA’s commercial and political risk cover provided to the lender as well as fast execution, which helps them manage their cash flow more effectively.”

Furthermore, exporters benefit from the option to have production risk covered, adding an extra layer of security to their operations. “When offering financing solutions on top of the supply deal, exporters can enhance their competitiveness in the global market,” Merdžan states.

On the other hand, this arrangement allows importers to preserve their own bank lines for other business needs, providing them with greater financial flexibility and debt capacity. Additionally, the ECA guarantee fee can be financed, further easing the financial burden on the importer.

Managing FX and Interest Rate Risks

“Although in our scenario the currency risk might be of minor relevance at first glance since the RSD is a managed FX rate, a risk remains for the importer since it has concluded a long-term financing contract in EUR and is obtaining revenues in RSD,” notes Zimmerl. “The focus for the importer is to build upon stable exchange rates and interest rate strategies to effectively manage risks and optimise financial operations in Serbia, ensuring resilience in a challenging economic landscape,” she explains. “This is why it is so important to have a partner who understands both the global situation and also the on-the-ground macro, market, and policy environment.”

Local experts at RBI’s subsidiary bank Raiffeisen Bank Serbia are monitoring the impact of US tariff policies closely, alongside domestic risk factors. Aleksandra Maksimovic, Head of Treasury and Investment Banking at Raiffeisen Bank Serbia, notes, “Despite all challenges, the economic deceleration is still not confirmed in hard data, although it is expected to be seen in the coming quarters given the euro-zone economy slowdown.”

Hedging Future Loan Repayments

Martina Zimmerl, Head of Capital Markets Sales, RBI
Martina Zimmerl, Head of Capital Markets Sales, RBI

“The question of whether to hedge EURRSD FX risk ultimately depends on the respective client’s view on the market as well as its internal hedging policies,” explains Zimmerl. Given the still developing nature of the FX forward market in Serbia, hedging is generally for shorter tenors. “For example, the importer could buy three-month and six-month forwards and roll-over additional forwards at maturity to hedge future loan repayments,” she says. On the other hand, as the FX rate is managed and IR differentials are positive, the importer may choose not to hedge the FX risk for the time being and to monitor the situation with the aid of a strong local partner, such as Raiffeisen Bank Serbia. 

Managing Interest Rate Exposure

Interest rate swaps (IRS) are vital tools for managing interest rate exposure, allowing parties to exchange fixed and floating rate payments. They stabilise cash flows by converting variable-rate debt to fixed-rate debt or vice versa, thereby potentially lowering borrowing costs. In the case of the Serbian importer, who is taking a long-term financing in EUR, RBI would advise hedging the interest rate risk via an IRS. “Our subsidiary bank in Serbia offers interest rate hedging starting from notional amounts of EUR 500k, with tenors from one to ten years, under a local master agreement,” explains Zimmerl. In addition to the mentioned offerings of Raiffeisen Bank Serbia, it is worth noting that RBI is able to offer comprehensive hedging solutions, advisory, and structuring expertise also in other CEE markets, thereby supporting clients’ business in the region. A close and honest communication with the client is vital, as IRS and other derivatives are complex financial instruments which offer risks and chances. It is important that the client has a clear understanding of the functioning, the risk, and the chances of these financial instruments.

Seamless Support Through Cross-Department Collaboration

RBI’s integrated approach combining different products and solutions, such as expertise in trade finance, export finance, and capital markets offers comprehensive support tailored to our clients’ needs. Its CEE competence through subsidiary banks distinguishes RBI, delivering customised solutions. “We adapt to market changes, consistently enhancing our services to provide resilient financial solutions amid shifting geopolitical and economic landscapes,” says Zimmerl. With robust risk mitigation strategies, RBI helps clients navigate volatile markets confidently, ensuring competitiveness and security.

Navigate financial market risks confidently—download RBI’s expert report filled with strategies, insights, and best practices! Get Your Guide

Sponsored by:
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Advertisement: This advertisement is provided purely as non-binding information. The information contained therein do neither constitute an offer nor a recommendation nor a financial analysis. They are no substitute for individual investment advice on purchasing and selling financial instruments or for taking any investment decision. Kindly be aware that financial investments as those in focus of this advertisement involve financial risks, including the possible total loss of the invested capital. The information provided herein also do not constitute fiscal or legal advice. The fiscal and legal treatment of investments is dependent on your personal situation. You are strongly advices to seek professional financial, fiscal and legal advice prior to taking any investment decision. Be aware that any hedging involves derivatives, which are complex financial instruments and are not easy to understand. Investing in derivatives incurs the risk of a total loss of the invested capital and in certain circumstances may require the obligation to provide additional capital. This information is therefore only addressed to professional clients and eligible counterparties under MiFID II. Please also take note that information on past performance do not constitute a reliable indicator on the actual future performance.

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Protecting Your Business from AI-Enabled Cyber Threats https://gfmag.com/banking/protecting-your-business-from-ai-enabled-cyber-threats/ Mon, 23 Jun 2025 10:21:34 +0000 https://gfmag.com/?p=71160 Cybercriminals are increasingly using artificial intelligence (AI) to create convincing and hard-to-detect attacks. To stay ahead, companies need smarter defences and a clear, adaptable strategy, says Aaron Chiew, Head of Digital Channels for DBS’ Institutional Banking Group.

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The rapidly evolving nature of AI is a double-edged sword as far as cybersecurity goes. As user-friendly and beneficial as Generative AI (Gen AI) can be, it is also being misused ever more frequently in the form of trickery and manipulation, such as deepfaking the voice, face or name of a person or organisation to elicit payments. By 2027, for example, 17% of total cyberattacks will involve the use of Gen AI, according to Gartner1. This figure is expected to rise quickly.

While high-profile incidents continue to underscore the scale and sophistication of AI-driven threats, the same technology also equips companies with powerful, proactive tools to defend their critical infrastructure and stay ahead of attackers. For example, detecting patterns to identify intrusions into networks, or spotting new malware and other threats can flag unusual and potentially harmful activity much quicker than any human could.

As a result, AI’s role in cybersecurity has evolved from a technical issue into a strategic business imperative. 

Aaron Chiew, Head of Digital Channels for DBS

“Cybersecurity is one of the key concerns today, and companies are investing heavily to combat this”
Aaron Chiew, Head of Digital Channels for DBS’ Institutional Banking Group


AI’s dark side: New frontiers in cyber threats

AI brings powerful capabilities, but those same capabilities are amplifying cyber risks in three major ways:

  • Accelerated processing times – AI can process vast datasets very quickly, enabling scammers and fraudsters to identify exploitable patterns and design new scam tactics with unprecedented efficiency.
  • The prevalence and believability of deepfakes – a case in point was in Hong Kong, where deepfake technology was used to impersonate company executives on a video call, successfully convincing an accounts clerk to transfer $25 million to fraudsters.2
  • Rapid creation of deceptive or manipulative information in the form of scam content – including automating scam calls, generating realistic looking fake ads, and creating websites that mimic legitimate businesses to trick people into providing sensitive information or making unauthorised payments.

Such threats have far-reaching repercussions, beyond the obvious financial losses. One of the most damaging is the erosion of trust, both within the organisation and with clients.

For example, Chiew noted employees may start to question the authenticity of the calls they receive, uncertain whether they’re truly speaking to the person they believe they are. This growing uncertainty could lead to more verification steps and processes to confirm the legitimacy of communications. “What might have been a quick transaction in the pre-AI world could now take much longer,” he said. “Whether businesses can maintain the same level of operational efficiency going forward is increasingly uncertain.”

The damage doesn’t stop at the office door. Rebuilding trust with customers can take a long time once a cybersecurity incident becomes public knowledge.

Stepping up defences against AI cyber threats

Companies are not standing still in this new era, with the threat from AI now top of mind. For example, 66% of organisations expect AI to have the most significant impact on cybersecurity in the year to come3.

In response, investment in cybersecurity protection measures has risen significantly across various industry sectors. For example, in August 2024, Gartner projected that global end-user spending on information security would grow by 15% this year to $212 billion4.

At the same time, companies are reviewing their processes and implementing stricter communication policies with regard to the role of AI tools as an advanced way to quickly spot and respond to dangers, said Chiew. “They are relooking at how they interact with each other in a digital space, to understand how they implement these cybersecurity protection measures safely so the current processes can run smoothly.”

This is triggering action such as more defined data protection policies in terms of collection and storage, along with stricter guidelines for using social media, plus regular penetration testing of systems and infrastructure.

Turning cyber risk into operational resilience

Companies are at different stages of their cybersecurity journey, but in all cases a clear and structured path to protection is essential.

According to Chiew, early-stage companies should start with the basics:

1. Verify all requests carefully

Always double-check the credibility of requests received by email – especially those involving sensitive financial changes. For instance, if an employee requests a payroll update or a supplier emails to change bank details, confirm the request by calling back using a verified number on record.

2. Audit your internal processes

Regularly review internal workflows to identify weak points that could be exploited through human error or fraud. Even small procedural gaps can open the door to cyber threats.

For mature-stage companies, the key is to strengthen and stress-test:

1. Invest in penetration testing

Engage cybersecurity professionals or specialist agencies to conduct penetration testing and simulate attacks. This helps uncover vulnerabilities in systems, processes, or infrastructure before attackers do.

2. Continuously monitor and upgrade systems

Periodically review your infrastructure and security protocols to stay ahead of evolving threats. As Chiew warns: “It only takes a single loophole or gap – and for scammers, finding and exploiting these gaps is a full-time job.”

Explore DBS’ resources for businesses to protect against scams: https://go.dbs.com/ProtectYourBusiness

Sponsored by:
  1. https://www.gartner.com/en/newsroom/press-releases/2024-08-28-gartner-forecasts-global-information-security-spending-to-grow-15-percent-in-2025 ↩︎
  2. https://edition.cnn.com/2024/02/04/asia/deepfake-cfo-scam-hong-kong-intl-hnk/index.html ↩︎
  3. https://www.weforum.org/publications/global-cybersecurity-outlook-2025/ ↩︎
  4. https://www.gartner.com/en/newsroom/press-releases/2024-08-28-gartner-forecasts-global-information-security-spending-to-grow-15-percent-in-2025 ↩︎

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How European Banks can Accelerate AI Adoption https://gfmag.com/banking/how-european-banks-can-accelerate-ai-adoption/ Tue, 03 Jun 2025 14:36:50 +0000 https://gfmag.com/?p=70905 Bankers across Europe are signalling a strategic shift in their operational focus, as highlighted in the latest Infosys Bank Tech Index edition.

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To enhance their competitive advantage, they are placing a growing emphasis on innovation and driving business growth. The findings come as artificial intelligence (AI) is emerging as a crucial technology for banks, and demand for the technology is expected to become fierce.

Strategic priorities have shifted

European banks are shifting strategic priorities from reducing costs to innovation and growth. Investments are focused on scaling AI and cloud capabilities, accelerating digital transformation to enhance customer and employee experiences, and positioning for long-term competitiveness.

AI: From emerging promise to a reality

AI has transitioned from a promising concept to a foundational element in European banking operations. Banks are leveraging AI primarily to enhance fraud detection and elevate customer service, two critical areas given the region’s stringent regulatory environment and the imperative to safeguard financial integrity. Approximately 28% of European banks cite fraud detection and customer service as domains where AI delivers the highest value.

AI-powered chatbots and virtual assistants are streamlining interactions, enabling personalised, real-time customer engagement while optimising operational costs. Yet, the journey is ongoing: nearly half of AI initiatives remain in early stages, hindered by data management challenges and regulatory complexities. This signals a clear mandate for banks to strengthen data architectures and governance frameworks to unlock AI’s full potential.

Banks see the most impact from AI in enhancing productivity, quality, growth, and operational speed. Generative AI alone could add between $200 billion and $340 billion annually to the banking sector through productivity gains. Leading banks are already realising these benefits: ABN Amro uses generative AI to summarise customer calls, boosting contact center efficiency, while JP Morgan has reduced payment validation errors by up to 20% using AI-powered models, cutting fraud and operational costs.

At Infosys, we are witnessing firsthand how AI-driven innovation is transforming software development productivity, with improvements ranging from 7% to 15%. Nearly 18,000 developers have collectively generated nearly 7 million lines of code, supported by AI assistants tailored to their specific roles and functions. This AI-first approach enables us to optimize operations significantly, enhance predictive capabilities to stay ahead of market shifts, accelerate growth trajectories, and strengthen risk management frameworks, including compliance, ensuring our clients remain resilient in an evolving financial landscape.

Data, security, and compliance are what hold banks back

Data privacy and security remain the foremost challenges to AI and cloud adoption. Banks must navigate complex regulatory landscapes while ensuring robust data protection. Interestingly, while over half of European banks consider their data architecture AI-ready, they face the most challenge in implementing AI in their data architecture.

Security concerns also dominate cloud migration decisions. Strong governance, encryption, and compliance frameworks are essential to safely manage sensitive customer data.

Innovation drives customer loyalty

Historically, a bank’s size and reputation anchored customer trust; however, today’s customers prioritise convenience and relevant offerings. The demand for technology talent, particularly in AI and cloud infrastructure, is intensifying. Cybersecurity remains a critical focus, but the rapid growth in AI and cloud roles underscores the sector’s commitment to building robust digital expertise. To meet these demands, banks must harness powerful technology and skilled talent capable of driving ongoing innovation.

Unfortunately, recruiting tech talent — especially in AI — remains a significant hurdle for many banks in the region. The competition for skilled professionals is fierce due to the increasing presence of global banks are vying for the same talent pool.

Many banks are investing heavily in reskilling initiatives to address this talent gap. Governments are doing their part too to bridge the talent gap. For example, the European Commission’s AI Continent Action Plan aims to make Europe a global AI leader by expanding AI education and training. The Commission has launched the AI Skills Academy, which offers specialised education in AI and generative AI, apprenticeship programs, and scholarships to increase diversity and attract talent back to Europe. The plan also promotes European Digital Innovation Hubs to provide accessible AI skills and training services across the EU, supporting worker upskilling and reskilling.

Strategic partnerships: a catalyst for talent development

Banks must consider forming strategic partnerships with educational institutions and technology firms to tackle these challenges effectively. Collaborations can lead to tailored training programs that address specific industry needs. For example, BNP Paribas collaborates with AI startups and invests heavily in AI talent development through its Digital Data and Agile Academy, providing employees with ongoing data and AI skills training. The collaboration by European Social Partners on Employment Aspects of AI will help European banks responsibly navigate AI-driven transformation, safeguarding employee well-being and enabling sustainable adoption of AI.

Additionally, partnerships can facilitate the rapid adoption of new technologies while minimising risks associated with being the first movers in innovation. Lloyds Banking Group has partnered with the University of Cambridge to provide AI training for 300 senior staff as part of its technology transformation, delivering a program called “Leading with AI” that covers AI regulation, ethics, generative AI, and emerging concepts.

Partnerships are critical enablers for institutions to accelerate technology adoption while effectively managing the risks that come with being first movers. At Infosys, we recognize that bringing together diverse perspectives and expertise fosters innovation through meaningful collaboration and idea exchange. With over 270,000 employees who are generative AI-aware across all functions, not just engineering, we cultivate cross-functional teams that leverage varied experiences and insights. This diversity of thought drives richer, more inclusive outcomes that better serve our broad communities and positions us to lead confidently in the evolving AI landscape.

Digital transformation: a path to growth and efficiency

This year is poised to be transformative for European banking. Institutions equipped with effective digital transformation strategies will be able to expand their AI and cloud capabilities. By doing so, they will enhance operational efficiencies and improve customer experiences across all touchpoints to attract and grow their customer base and solidify their competitive edge within the market. While data privacy, security, and regulatory compliance challenges persist, banks that strategically invest in digital capabilities and balance innovation with risk management will emerge stronger and more resilient. Continuous training and collaboration will also remain paramount as banks strive for leadership within the European financial sector.


The Infosys Bank Tech Index is a survey-based research study of nearly 400 global banks that tracks the intricacies of how banks’ priorities across regions differ, where they spend their budgets on technology, and what skills they are looking for.


Jay Nair 
Executive Vice President and Industry Head for Financial Services in Europe, Middle East, and Africa| Infosys 

About The Author

Jay Nair is the Executive Vice President and Industry Head for Financial Services in Europe, Middle East, and Africa. Additionally, he leads the UK Public Service business for Infosys. He is also part of the Supervisory board for Stater.ni (which is largest independent end-to-end service provider for the mortgage market in the Benelux).

He has spent close to three decades in Engineering -both in process control engineering and since 1999, within the BFSI (Banking, Financial Services and Insurance) sector. Jay has extensive experience in Business and Technology Consulting, Practice development, Engineering and Largescale enterprise-wide technology program management. He has led global teams and programs around in the Americas ,Europe ,India, China ,LATAM, and the Asia Pacific.

He has post graduate qualifications in both Software Engineering as well as Business Management.

Sponsored by:

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Financial institutions double down on AI — but will it deliver? https://gfmag.com/banking/financial-institutions-double-down-on-ai-but-will-it-deliver/ Wed, 28 May 2025 09:48:05 +0000 https://gfmag.com/?p=70861 Financial institutions are accelerating investments in artificial intelligence, with 2025 budgets projected to rise by 25% industry-wide, according to an HFS and Infosys study — representing 16% of total technology spending.

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This surge — fueled by competitive pressure and promises of enhanced customer insights — has institutions like Bank of America allocating $4 billion to AI and other new tech initiatives. While early adopters report efficiency gains and cost reductions, the sector faces a pivotal challenge: The average expected ROI timeline of two years reflects both optimism and pressure to demonstrate quick wins. Success hinges on overcoming fragmented implementations and workforce skepticism that could dilute returns.

The allure of AI-driven efficiency

Within AI budgets, financial institutions are prioritizing data modernization (58% of AI budgets) and licensing generative AI software (53%) to unlock customer insights and streamline operations. These investments aim to address long-standing inefficiencies — from legacy system overhauls to real-time fraud detection. Bank of America’s seven-year AI journey demonstrates this principle. The bank reduced service costs and increased client satisfaction scores by centralizing data from 20 million Erica virtual assistant users.

Yet the focus remains narrow. Nearly two-thirds of institutions view AI primarily as a tool for “bottom-line productivity”, while only 12% have implemented enterprise-wide AI strategies. This myopia risks creating advanced capabilities in silos — a customer service chatbot here, a risk-modeling algorithm there — without cohesive integration. AI governance must be defined as part of enterprise strategy, not an afterthought.

The execution gap: Strategy versus reality

Despite ambitious AI strategies, financial institutions face a stark execution gap. AI progress is threatened by fragmented data, talent shortages, and weak governance.

  • Data fragmentation: 58% of AI budgets target data modernization, but 18% of institutions cite poor data quality as a top barrier. Many institutions still wrestle with inconsistent customer data across credit cards, mortgages, and wealth management platforms.
  • Talent shortages: There are two pivotal talent issues. One is that talent ranks among the top barriers to AI success — finding, training, and retaining AI talent. Two is the workforce distrust that could derail even technically sound AI initiatives.
  • Governance vacuum: Only 23% of institutions have mature AI governance frameworks, leaving many unable to address model bias or explainability concerns.

These challenges compound when viewed through an organizational lens. With 34% of AI strategies defined at regional levels, a European bank’s chatbot project, for example, might use data protocols different from those of its American counterpart’s credit scoring model, limiting scalability.

The human factor: trust as a make-or-break variable

One of the great fallacies of the AI talent conundrum is that AI execution only requires technical or data science experience. However, the solution extends beyond hiring data scientists. The required talent mix covers strategy, technology, engineering, data science, business process, and risk and compliance. While AI technical talent is critical to cultivate, financial institutions should take their employees on the AI journey by upskilling them to use and benefit from AI investments. In the future, all talent must be AI talent. AI literacy will be essential — not just for specialists, but across all roles to effectively collaborate with, manage, and make the best use of AI-driven tools and insights.

Frontline employees resistant to algorithm-driven loan approvals or relationship managers skeptical of AI-generated client advice create adoption friction. AI’s potential falters without employee buy-in. Institutions reporting high AI adoption must:

  • Demystify AI:  Financial institutions can assist their employees through transparent model documentation and employee co-creation workshops
  • Transparent upskilling: Bank of America’s Academy, the bank’s training arm, has turned to artificial intelligence to sharpen staff skills. Through AI-powered conversation simulators, employees rehearse client interactions and receive instant feedback. Last year, staff completed over a million such simulations, with many reporting that this practice leads to more consistent and higher-quality service.
  • Measure trust metrics: These metrics gauge how comfortable staff rely on AI outputs for decision-making, such as credit underwriting or customer advice. One research found that organizations with higher AI trust conduct regular reviews of AI outputs — 74% of successful companies check AI results at least weekly — ensuring oversight and improving confidence.
  • Ethical governance frameworks: Institutions with clear AI bias mitigation protocols report 28% higher workforce trust scores.

Strategic imperatives for AI-first leadership

To avoid becoming cautionary tales, financial institutions must:

  1. Align AI spending with business outcomes: Tie data modernization projects to specific revenue goals. They must also phase generative AI deployments from low-risk areas (marketing content generation) to core processes (regulatory reporting).
  2. Institutionalize AI governance: Banks can establish cross-functional councils to oversee model ethics and compliance. Implementing real-time monitoring for AI-driven decisions such as loan denials can also help with governance.
  3. Bridge the talent gap: Focusing on AI literacy, creating “AI translator” roles to mediate between technical teams and business units, and providing explainable decisions by high-impact AI systems.
  4. Prioritize use case alignment: McKinsey found that tracking institutions linking AI projects to specific KPIs generated the most impact on their bottom lines.

Unlocking AI’s potential requires dismantling silos between IT spending and business value. Institutions that marry technological ambition with organizational trust-building will likely move ahead. In this high-stakes transition, the ultimate metric won’t be algorithms deployed or dollars spent but sustained alignment between silicon and human intelligence. The race isn’t for the biggest budget, but for the most coherent strategy.

Jay Nair 
Executive Vice President and Industry Head for Financial Services in Europe, Middle East, and Africa| Infosys 

About The Author

Jay Nair is the Executive Vice President and Industry Head for Financial Services in Europe, Middle East, and Africa. Additionally, he leads the UK Public Service business for Infosys. He is also part of the Supervisory board for Stater.ni (which is largest independent end-to-end service provider for the mortgage market in the Benelux).

He has spent close to three decades in Engineering -both in process control engineering and since 1999, within the BFSI (Banking, Financial Services and Insurance) sector. Jay has extensive experience in Business and Technology Consulting, Practice development, Engineering and Largescale enterprise-wide technology program management. He has led global teams and programs around in the Americas ,Europe ,India, China ,LATAM, and the Asia Pacific.

He has post graduate qualifications in both Software Engineering as well as Business Management.

Sponsored by:

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How digital innovation is shaping the future of banking https://gfmag.com/banking/how-digital-innovation-is-shaping-the-future-of-banking/ Mon, 12 May 2025 16:28:13 +0000 https://gfmag.com/?p=70726 As banking shifts to an increasingly digital landscape, companies are developing new tools to meet their clients’ demands and championing new ideas to pioneer this technological revolution. CaixaBank, Spain’s largest bank, has pledged to invest €5 billion over the next three years.

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Digital banking usage has surged across Europe in the last decade, as the way we bank has been transformed dramatically. The percentage of EU citizens using online banking in the last decade has risen from 42% to 67%, in Spain that number was closer to 75% in 20241.

CaixaBank’s growth in digital channels reflects these trends. The Bank is, by some distance, the leading digital bank in Spain. It has the largest digital customer base, which in 2024 grew from 11.5 million customers to 12.1 million.

The bank’s digital lifestyle platform for younger customers, imagin, has surpassed 3.5 million banking customers – growth of 11% on the previous year, with almost half of CaixaBank’s new customers in the last year being recruited through imagin. Customer loyalty is increasing, with 50% of adults directly depositing their salary into the bank.

CaixaBank Head Office, Barcelona, Spain

At the app user level, which includes all those who do not make financial operations but make use of the imagin app’s non-banking services, the number of imaginers now exceeds 4.5 million.

This data reinforces imagin’s position as a leading neobank and consolidates its position as a leader among young people. According to GfK statistics, imagin has a 48% market share among the main neobanks and fintechs in the 18-34-year-old segment in Spain.

In addition to increasing the number of new users, the platform has also managed to strengthen the loyalty of imaginers. In terms of activity volume, the application has an average of 60 million monthly visits and more than 11 million transactions per month are conducted through Bizum, 15% more than in 2023.

Imagin complemented its portfolio in 2024 with new products such as a fee-free debit card for use abroad, and financing and investment options, making it the only neobank with a complete banking offer tailored to a young and 100% digital audience.

The bank’s hybrid remote assistance service InTouch has more than 3.3 million users. InTouch is a new relationship model that combines remote communication tools (video call, voice call, email, WhatsApp, etc.), with the relationship of trust provided by an expert manager.

CaixaBank is also the leader in traditional website channels: this includes CaixaBankNow, the reference application for CaixaBank customers, and imagin.

Overall, CaixaBank leads in Spanish digital banking with a 45.4% penetration on digital banking users in Spain at year-end 2024.

Spain’s drive for digital

The bank’s digital transformation is to some extent a mirror for Spain’s early adaptation to an increasingly digital and competitive global landscape.

In the latest State of the Digital Decade report outlined by the European Union, Spain stood out thanks to two main strengths, the large number of citizens with basic digital skills (66.2%), compared to the European average (55.6%), and the progress in the use of artificial intelligence by companies (9.2 %) compared to 8% in Europe.

CaixaBank’s recently launched Strategic Plan for 2025-2027 outlines an ambitious vision for the future, fully in line with the country’s determination to maintain leadership in digital innovation.

Among many commitments, the plan earmarks €5 billion in investment towards AI, cloud computing, and automation. This initiative, known as the Cosmos plan, aims to enhance operational efficiency, develop new customer-centric digital services, and strengthen the bank’s technological infrastructure.

Investing in Innovation for the Future

One of the most transformative aspects of CaixaBank’s digital strategy is its integration of AI into customer interactions. AI-powered tools facilitate automated financial recommendations, conversational banking assistants, and enhanced fraud detection, streamlining both user experience and internal operations.

AI-powered tools will allow for automated financial recommendations, conversational banking assistants, and self-service options for customers. The technology will also streamline internal processes, reducing administrative burdens on bank employees while improving decision-making and fraud detection.

A key trend in this shift is the growing emphasis on technological talent, and the concern around this topic is highlighted in The Global Risks Report 2025, published by the World Economic Forum (WEF), where the shortage of skilled talent stands out as one of the key risks businesses must navigate this year. As digital banking evolves, institutions are increasingly expanding their technology hubs to attract specialists in AI, cybersecurity, and cloud computing.

Spain has again emerged as a leader in this space, with financial institutions investing heavily in developing digital capabilities. Technology jobs are growing faster in Spain than anywhere else in the world, according to the Equinix 2023 Global Tech Trends Survey.

CaixaBank, for example, has outlined an ambitious plan to strengthen its technological infrastructure while expanding its tech subsidiary, CaixaBank Tech, which is undergoing significant expansion with a goal to reach a total of 2,000 employees within the next three years. The offices in Barcelona, Madrid, and the new centre in Seville will become talent-attracting technological hubs.

Mobile banking, Spain, CaixaBank

Enhancing Digital and Mobile Banking Services

Digitalisation is not just about cutting-edge AI. The rise of mobile-first banking is reshaping the financial landscape, as consumers increasingly expect seamless, secure, and accessible digital services. Across the industry, banks are investing in mobile platforms to meet the needs of a generation that prefers managing finances on the go.

67% of bank account holders in Spain handle banking via mobile devices, this trend has driven significant innovation, from digital-only banking models to flexible payment solutions that integrate with everyday mobile experiences. And it was way back in 2016 that CaixaBank’s imagin service became the first in the world where all transactions are performed using only apps for mobile phones or social media.

Today, according to data from the bank, more than 30% of in-person purchases made in Spain with CaixaBank cards are now being done via mobile phones. The bank has around 4.4 million customers with cards linked to mobile devices, figures that are on the rise, with more than 800 million transactions in the last 12 months.

Collaboration is key

Partnerships between banks and tech companies are also shaping the next generation of digital transactions. In line with this, and as a further demonstration of the bank’s firm commitment to improving the customer experience, CaixaBank, through CaixaBank Payments & Consumer, has signed a pioneering agreement with Apple.

As a result of this partnership, CaixaBank customers with iOS 18 and iPadOS18 will soon have the option to pay in full or spread the cost over multiple months directly at the point of purchase when paying with their CaixaBank cards in Apple Pay. Customers that decide to choose this option will have the choice to do so when shopping online using Apple Pay and in-app on iPhone, iPad and Apple Watch.

This new functionality will allow customers to see payment options available to them, understand cost including any interest, and choose how they’d like to pay before completing their purchase.

Meeting the needs of a digital-first generation

As digital banking evolves, financial institutions are placing greater emphasis on automation and cybersecurity to enhance efficiency and protect customers. AI-driven analytics are enabling banks to deliver hyper-personalised financial solutions, helping individuals make more informed decisions. At the same time, advanced security frameworks, including real-time fraud detection and AI-powered risk management, are becoming critical in safeguarding digital transactions.

In Spain, financial institutions have been recognised for their strong commitment to digital security. Many banks have implemented next-generation fraud detection systems and encryption technologies to safeguard transactions. CaixaBank, for example, has been acknowledged for its advanced cybersecurity measures, reinforcing the industry’s broader push to ensure secure digital banking experiences.

As Spain’s financial sector continues to embrace digital innovation, its commitment to technology, security, and inclusivity will position it as a leader in shaping the future of banking in an increasingly digital world.

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  1. https://ec.europa.eu/eurostat/databrowser/view/tin00099/default/table?lang=en ↩︎

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Bringing digital innovation & entrepreneurship to SME banking https://gfmag.com/banking/bringing-digital-innovation-entrepreneurship-to-sme-banking/ Thu, 27 Mar 2025 11:30:56 +0000 https://gfmag.com/?p=70302 A leader in banking for small and medium enterprises (SMEs), Boubyan Bank offers one-stop-shop financial solutions for SMEs, from startups to established companies.

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Global Finance: Can you share the key tenets of your SME strategy and how it aligns with the bank’s overall vision?

Abdullah Al Mejhem: At Boubyan Bank, our SME strategy is built on three key pillars: Customer-Centricity, Digital Innovation, and Financial Empowerment. We aim to simplify financial services, offer tailored solutions, and empower SMEs to thrive. These goals align with Boubyan’s overall vision of delivering excellence in Islamic banking through innovation, focusing on enhancing our clients’ growth potential and long-term success.

GF: With Boubyan Bank’s emphasis on digital transformation, can you elaborate on how technology is reshaping your SME offerings, especially in terms of accessibility and convenience?

AM: Digital transformation is at the heart of our SME offerings. We leverage technology to provide seamless access to financial tools, from 24/7 online account management to advances in digital payment solutions. Boubyan is the first bank in Kuwait to introduce Payout, an API-powered bulk transfer solution that integrates seamlessly with business systems, enabling instant payments with a single click. We’ve also launched eRent, the first of its kind in Kuwait and the Middle East, offering a fully integrated real estate management system within our online banking platform. eRent streamlines property management and rental payments, saving businesses’ time and resources while transforming the real estate sector.

Advanced data analytics and automation also ensure tailored, efficient, and accessible solutions, helping SME clients save time and focus on growth.

GF: Boubyan Bank has positioned itself as a one-stop shop for SMEs. What specific tools, advisory services, or unique offerings set you apart from competitors in the region?

AM: Boubyan offers SMEs a full suite of services, including business financing, payroll solutions, a B2B marketplace, and specialized advisory services. One example of our core service is ePay, which has received global recognition as one of the world’s best SME payment solutions. The service improves cash flow by reducing overhead and speeding up collections, while offering a user-friendly tool for customers to pay online.

Our unique Islamic financing solutions and ecosystem of partnerships has helped make us a trusted partner for SMEs seeking holistic support. For example, we are providing Sharia-compliant microfinance solutions that cater for the needs of small and medium businesses. These products might use asset-based structures such as Murabaha (cost-plus financing).

We also recognise the importance of mentorship, by offering strategy, implementation, and operational advice, including sponsoring the vast majority of the fintech applicants to the Central Bank of Kuwait’s Regulatory Sandbox.

GF: Looking ahead, what are your priorities for evolving SME banking at Boubyan, and how do you envision your role in shaping the broader SME ecosystem in Kuwait and beyond?

AM: Our priority is to enhance the SME ecosystem by introducing innovative financial products, fostering entrepreneurship, and integrating more digital capabilities. We aim to shape the broader SME landscape in Kuwait by supporting sustainable growth, facilitating collaboration, and becoming a regional benchmark for SME banking excellence.

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Banks shift from using AI for productivity to improving customer experience https://gfmag.com/technology/banks-shift-from-using-ai-for-productivity-to-improving-customer-experience/ Thu, 20 Mar 2025 11:44:35 +0000 https://gfmag.com/?p=70246 Cost transformation forces banks to innovate European banks are navigating a complex landscape characterized by economic headwinds and cost pressures. The Eurozone economy will grow by approximately 1.5% in 2025, which is modest compared to previous years. This will lead banks to tighten their operational efficiencies. They are now using technology as a lever to Read more...

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Cost transformation forces banks to innovate

European banks are navigating a complex landscape characterized by economic headwinds and cost pressures. The Eurozone economy will grow by approximately 1.5% in 2025, which is modest compared to previous years. This will lead banks to tighten their operational efficiencies. They are now using technology as a lever to reduce costs and innovate.

Historically, banks have faced high-cost pressures exacerbated by their legacy systems. According to S&P Global Ratings, operational costs for European banks increased by over 4% annually from 2021 to 2023, emphasizing the need for effective cost management strategies. To optimize costs, banks are reducing the number of applications and investing in technology that enhances customer experiences while maintaining efficiency. For instance, Deutsche Bank’s operational efficiency plan aims to achieve $2.8 billion in savings by streamlining processes, among other methods. Embracing new technologies allows banks to improve the customer experience whilst remaining cost-efficient.

AI as a catalyst for innovation

AI is emerging as a pivotal tool for driving innovation and transforming costs within banking operations. Of course, it demands an initial investment. Spending on AI in banking will rise from $21 billion in 2023 to $85 billion in 2030. A strategic commitment to this technology helps banks rapidly increase efficiency and productivity. Potential long-term gains due to productivity improvements are estimated at $200 billion to $340 billion annually.

To maximize AI’s benefits, banks must adopt a pragmatic strategy that includes stakeholder buy-in and robust governance frameworks. This includes a commitment from the Supervisory and Executive Boards to ensure that all relevant stakeholders are aligned and a well-governed strategy is in place.

For the technology to be most effective, it requires a strong data foundation. Once data is in place, banks start with an incubation phase where use cases are tested in a sandboxed environment. This allows banks to jump-start using AI in the bank and scale. Most often use cases that enhance productivity are the efficiency boosters. For example, data retrieval from annual reports for ESG purposes. Historically, this was a manual, time-consuming, and tedious job prone to errors. Using generative AI, the right data can be extracted, and the time can be brought down to minutes for scanning through multiple annual reports.

Another area where AI is applied is in the contact centre. Historically, at the end of every call with a client, customer care professionals had to write a summary of the call manually. Now, through generative AI, all these calls are auto-summarised. This has an indirect bearing on customer experience. Auto-summarisation can help customer care professionals become 25% more productive. For example, ABN Amro uses generative AI at its contact centres to auto-summarize customer calls and improve productivity of customer care professionals. In another instance, ING developed a generative AI chatbot that offers customers real-time personalized responses in a responsible, guarded way. In the initial seven weeks since deployment, the bank helped 20% more customers avoid wait time. HSBC, the global bank is working on over 550 AI use cases that include tackling money laundering, fighting fraud and supporting knowledge professionals with generative AI tools.

The next rung on the complexity ladder is building voice bots and chatbots with the help of generative AI that can directly interact with customers. This helps reduce wait times and solves customer queries quicker, leading to a rise in a bank’s net promoter score. This must be done by working with risk management and compliance with legal teams in a bank. Banks must embrace the technology but in a well-governed and compliant way.

A commitment to governance

As banks steadily climb the use case complexity ladder, a human needs to be in the loop. Robust governance is crucial for the responsible use of AI. Effective data governance protects data integrity, privacy, and security and ensures compliance with laws and regulations. AI governance requires human oversight to ensure fairness, accuracy, and compliance with standards. This helps promote responsible and ethical decision-making. A human-in-the-loop approach ensures active participation in developing and validating algorithms for accuracy and reliability.

2025 will see the adoption of autonomous agents

The end goal for banks is to help customers trigger transactions directly and automatically. While that has not yet been the case, in 2025, that could change. AI will be deeply integrated across the front, middle, and back offices to assist customers. Banks will work toward building AI agents — advanced software programs that observe their surroundings, process information, and autonomously take actions to achieve specific goals. Several agents can orchestrate complex workflows, solve problems, create and carry out plans, and use different tools. Think of them as knowledgeable digital assistants. Each agent works on a goal-oriented behaviour with adaptive decision-making. For example, in mortgages, AI can instantly analyse a customer’s financial history and assist the loan officer in expediting the onboarding process. This helps improve the productivity of all stakeholders — from the front to the back office.

The conversation around AI in financial services is transitioning from hype to reality. Banks must go beyond adopting standard use cases to make the most of AI. They must reimagine processes, transform operations, and shift to a federated data governance model — balancing centralised oversight with decentralised execution. This approach makes AI scalable, allowing business units to customise data practices without sacrificing consistency. But AI’s impact goes beyond that — it accelerates innovation, speeds up development, and drives consistency across the bank. As AI shifts from a tool to an autonomous agent that makes decisions, delivers proactive insights and operates within set boundaries, banks must prepare their workforce for this new reality.

About Author
Manish Malhotra,
Vice President & Sales Head – Financial Services, EMEA
Country Co-Head, UK
Infosys Limited

Manish is Vice President and Head of Sales at Infosys for Financial Services (FS) EMEA. He is also Country Co- Head of Infosys UK and a member of EMEA Regional Leadership Council.

His expertise spans across Digital, Technology, and Outsourcing. He is a proven leader in Sales, Strategy, managing large P&Ls, and Business Development, recognized for driving growth through strategic partnerships and forward-thinking vision. Manish has helped some of the largest Financial Services organizations to navigate complexity, leverage new technology & thinking to drive business outcomes.

Additionally, he is focused on incubating & pioneering the UK Public Sector business & Global Fintech marketplace at Infosys.

Manish is a Mechanical Engineer with an MBA from Jamnalal Bajaj Institute, Mumbai.

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Expanding in Africa: How Egypt’s CIB is Pursuing Cross-Border Growth https://gfmag.com/banking/expanding-in-africa-how-egypts-cib-is-pursuing-cross-border-growth/ Mon, 17 Mar 2025 10:08:50 +0000 https://gfmag.com/?p=70212 Looking beyond its home market in Egypt, Commercial International Bank’s (CIB’s) Islam Zekry, Group Chief Financial Officer and Executive Board Member, reveals the bank’s vision to be a key financial partner for African economic expansion. To do this, it is leveraging Kenya as a strategic hub, while prioritising high-growth sectors and supporting SMEs, corporates and Egyptian exporters.

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Global Finance (GF): What are CIB’s growth plans for 2025 and beyond across Africa? How will you achieve these?

Islam Zekry (IZ): CIB’s strategy is centered on expanding our footprint in East Africa by leveraging our expertise in corporate, SME and retail banking. Using Kenya as a regional hub, we will extend our reach into other key African markets that have strong trade ties with Egypt.

This growth plan is built on three key pillars: firstly, enhancing accessibility and cost efficiency through mobile and online banking solutions; secondly, leveraging the African Continental Free Trade Area (AfCFTA) to facilitate seamless cross-border transactions; and thirdly, supporting green projects and financial inclusion initiatives to foster long-term economic growth.

With this approach, we aim to deliver tailored financial solutions, enhance the customer experience and drive sustainable growth in Africa’s evolving banking landscape.

GF: Which markets and sectors are the priority for growth?

IZ: By focusing on markets aligned with Egypt’s trade interests and that show economic potential, we are prioritising SME and retail banking, trade finance, digital financial services, sustainable finance, high net worth individuals (HNWIs) and institutional banking.

Within the SME and retail banking sectors, we are supporting Africa’s growing entrepreneurial ecosystem via tailored financial products. Further, by expanding our digital financial services we can enhance financial inclusion.

We also strive to integrate ESG and sustainable finance solutions into our operations to cater to the environment and society. For example, we have invested in energy, agriculture and infrastructure to drive economic resilience.

In addition, to better serve HNWIs and institutional banking customers, we have diversified corporate lending into emerging industries.

GF: What is driving CIB’s expansion strategy?

IZ: We have seen a significant increase in the demand for financial services that support intra-African trade through economic integration.

The tailored financial solutions we offer in Kenya are a good example. These enable us to help businesses bridge trade gaps between Egypt and other African countries, while also looking to diversify our offerings and mitigate market risks to capitalise on Africa’s economic potential.

In parallel with this, CIB’s expertise in trade finance has positioned us as a key facilitator of trade between Egypt and Kenya, supporting import and export activities, supply chain finance and cross-border transactions.

We have also developed a five-year financial inclusion strategy to provide vulnerable segments with easy access to financial services using digital solutions.

GF: How does the bank’s expansion path serve as a gateway to future growth in Africa?

IZ: Kenya has several strategic advantages that enable it to be a regional financial hub and critical trade corridor between Egypt and the broader East African region.

We have already capitalised on Kenya’s leadership in digital and SME banking by providing a scalable model for financial inclusion across Africa. Further, Kenya’s enhanced trade finance and corporate banking expertise supports cross-border transactions and strengthens economic ties.

In short, by refining our approach in Kenya, we are creating a blueprint for sustainable growth across Africa.

GF: How will CIB’s client offerings enable it to succeed in efforts to expand regionally?

IZ: CIB’s growth strategy is designed to cater to a diverse range of clients through tailored financial services for SMEs, corporate and retail customers, and institutional investors. This makes us well-positioned to drive meaningful financial growth and inclusion across Africa.

For SMEs, we help them scale efficiently by providing specialised financing, digital banking tools and trade facilitation services. For corporate clients, we have comprehensive trade finance and cash management solutions to streamline transactions across African markets. And for retail customers – including the unbanked population – we offer access to the bank’s digital-centric financial products.

Meanwhile, to attract global institutional investors, we are growing our corporate lending portfolio and creating sustainable finance initiatives.

GF: How will CIB position itself as a key partner for Egyptian exporters expanding into African markets?

IZ: To empower Egyptian exporters looking to expand across Africa, we provide an array of services. Our trade finance solutions range from letters of credit to structured lending to cross-border transaction support. We also run dedicated financing programmes aimed at strengthening Kenyan-Egypt trade ties through specialised funding options for exporters.

In addition, we deliver Africa business desk services to assist key industries such as textiles, consumer durables and construction. Combined with our business forums and trade delegations, we connect Egyptian companies with new opportunities across the continent.

Ultimately, our products and services align with our strategic investments, innovative banking solutions and cross-border partnerships, with the goal to shape the future of banking across Africa, one market at a time.

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Tech can help Asset Managers Manage the Generational Wealth Transfer https://gfmag.com/technology/tech-can-help-asset-managers-manage-the-generational-wealth-transfer/ Wed, 12 Feb 2025 15:38:30 +0000 https://gfmag.com/?p=69973 The changing dynamics of the asset management industry The asset and wealth management industry is facing a transformative moment. Despite an 12% increase in global assets under management (AUM) to $120 trillion, the profitability and revenue gains have not kept pace. The revenue needle barely moved in 2023, while profits fell 8.1%. Asset managers are Read more...

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The changing dynamics of the asset management industry

The asset and wealth management industry is facing a transformative moment. Despite an 12% increase in global assets under management (AUM) to $120 trillion, the profitability and revenue gains have not kept pace. The revenue needle barely moved in 2023, while profits fell 8.1%. Asset managers are feeling a financial squeeze, facing downward pressure on fees. Retail investors, in particular, pay an average of 50% higher fees than institutional investors, sparking a push towards cost-effectiveness. But cutting costs isn’t enough: they must also expand their client base and prepare for an unprecedented generational wealth transfer as baby boomers pass down wealth to millennials and gen Z, whose collective wealth could reach nearly $84 trillion over the coming decades.

This transfer presents a significant opportunity but also a challenge. Millennials and gen Z, often digital-first and values-driven, expect a modern, mobile-friendly approach to managing wealth. They value transparency, ease of use, and personalization, putting pressure on asset managers to adopt new technologies and pivot from traditional relationship models. Technology has become the cornerstone of any strategy to attract and retain these younger generations, enabling firms to provide the digital experiences, data-driven personalization, and socially responsible investment options they expect. Without a tech-enabled approach, firms risk losing relevance and market share as these emerging generations assume greater financial power.

A demanding customer base

Capturing the attention and loyalty of Millennials and Gen Z is no easy feat. This generation of investors seeks control, transparency, and flexibility — characteristics that often require a more agile digital infrastructure than what many legacy asset management firms currently offer.

1.Mobile-first preferences

Younger generations value access to their finances anytime, anywhere. A recent study showed that over 90% of millennials prefer mobile apps for banking and financial services, and expect similar accessibility from their asset managers. This generation wants a seamless, digital experience that allows them to monitor and manage their wealth at their convenience.


2. Demand for transparency and convenience

Millennials and Gen Z are discerning clients who expect transparency around fees, investment risks, and overall performance. In fact, over half would switch financial institutions if they felt their current provider lacked transparency. They want real-time information and insights to make informed financial decisions, a service traditional models often struggle to deliver.


3. Personalized and ethical investment

Socially responsible investing is a priority for younger generations. Research from Morgan Stanley shows that 96% of millennials are interested in sustainable investing, a demand that’s only been amplified by environmental, social, and governance (ESG) concerns. These clients want tailored, socially responsible portfolios, and asset managers that can’t deliver may struggle to gain their trust.


4. Real-time data access

Millennials and gen Z clients have high expectations for immediacy in financial information. Real-time access to financial data, performance metrics, and market insights not only improves transparency but also empowers clients to make informed decisions. Firms that provide real- time, up-to-date data reinforce a sense of trust and reliability — key factors in building long-term relationships with digitally savvy clients.


Tech creates sticky customers for asset managers

To address these challenges, asset and wealth managers are leaning heavily on technology. They are building tech stacks with advanced analytics, predictive tools, and digital customer relationship management (CRM) systems that enhance the client experience from onboarding to daily portfolio management. Here’s how these tools are reshaping the industry:

1.Digital onboarding and CRM systems

Investing in digital onboarding and CRM platforms allows asset managers to provide personalized, efficient service from the first point of contact. Digital onboarding speeds up client acquisition, enables smooth verification, and sets the foundation for a seamless, digital-first relationship. CRM systems also facilitate tailored communication and help identify client needs, leading to stronger client-manager relationships.


2. Advanced analytics and predictive tools

Through advanced analytics, firms can gain deeper insights into client behaviors, preferences, and potential needs, allowing them to create more targeted and effective engagement strategies. Predictive analytics goes a step further by helping managers anticipate life events or changes in risk appetite, enabling proactive outreach and engagement. This is crucial for retaining clients as their financial needs evolve.


3.AI-driven personalization

AI allows asset managers to offer bespoke investment advice and products tailored to individual risk profiles, financial goals, and personal values. Through machine learning algorithms, firms can assess vast amounts of client data to make personalized recommendations. One survey showed that 58% of millennials are likely to switch financial providers for one that offers more personalized services. AI-driven personalization can meet this demand, offering the individualized attention Millennials and Gen Z expect.


4.Engagement on-and off-line

Younger clients expect frequent communication, whether through real-time alerts, personalized notifications, or virtual meetings. Video calls, chatbots, and other virtual engagement tools enable managers to connect with clients instantly, meeting the “always-on” expectation. By making themselves available and responsive through digital channels, asset managers can provide the active engagement younger clients demand.


5. Security and trust

Robust cybersecurity measures, such as biometric authentication and multi-factor authentication, are becoming increasingly important as cyber threats grow. Over half of millennials consider strong data security a primary factor in their choice of financial provider. With stronger security measures, firms can build the necessary trust to maintain client loyalty.

Younger generations are highly conscious of data privacy, and firms that prioritize it are better positioned to win their trust. Clear, transparent privacy policies and top-notch cybersecurity practices ensure that clients’ data is safe. Offering these safeguards not only meets regulatory requirements but also satisfies the expectations of a privacy-focused clientele.


6.Transparency

Asset managers can leverage technology to streamline compliance and improve transparency, particularly in areas like fees and investment risk. This user-centric approach to compliance allows clients to understand exactly where their money is going, further building the trust needed to retain them over the long term.


The time to pivot is now

The asset and wealth management sector remains healthy, with continued growth projected. However, firms must evolve to fully capture the opportunities presented by generational wealth transfer. By embracing technology-led initiatives, asset managers can appeal to younger investors while navigating the constraints of fee pressures and regulatory demands. Firms that adopt a broad, holistic technology strategy — one that spans the client lifecycle, from onboarding to portfolio personalization — are better equipped to meet the expectations of millennials and Gen Z. This will ensure a long-term foundation for growth, relevance, and client loyalty in the age of digital-first wealth management.

About Author
Sachin Sudhir Kamat,
Vice President & Head of Capital Markets Financial Services, Infosys

Sachin Kamat heads the Capital Markets division for Infosys Financial Services. He has extensively worked with leading Asset Management firms to transform their organization and deliver impactful solutions. He leads initiatives to enhance client engagement and drive

operational efficiency. Sachin has worked on multiple technology areas across Capital Markets business to drive technology transformation and build scalable Operations teams. He is focused on driving innovation and partnering with clients to deliver them.

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How do banks navigate the trinity of costs, compliance, and innovation? https://gfmag.com/technology/how-do-banks-navigate-the-trinity-of-costs-compliance-and-innovation/ Mon, 13 Jan 2025 17:03:49 +0000 https://gfmag.com/?p=69737 Bankers across the globe are signalling a strategy shift. While optimizing costs is still the top priority, complying with regulations and innovation that strengthens their competitive edge are gaining focus. This comes against the backdrop of AI being as prominent as cybersecurity at banks and the recruitment of AI talent being called out as the Read more...

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Bankers across the globe are signalling a strategy shift. While optimizing costs is still the top priority, complying with regulations and innovation that strengthens their competitive edge are gaining focus. This comes against the backdrop of AI being as prominent as cybersecurity at banks and the recruitment of AI talent being called out as the most challenging. These findings are part of insights revealed in the fourth edition of the Infosys Bank Tech Index.

Efficiency remains at play, but compliance and innovation scores

Globally, banks have been focused on reducing costs this past year. Until recently, banks in the US turned to optimizing costs as they faced a deposit flight-led liquidity crisis that resulted in shrinking net interest margins, even while non-performing assets were trickling up.  

Regulatory compliance has become a top priority for banks as they navigate an increasingly complex regulatory landscape related to AI, resilience, and open banking. Banks continue to invest in technologies and processes designed to ensure adherence to regulations, safeguarding their operations and fortifying customer trust.

On the other hand, innovation is driven by the need to stay competitive in a rapidly changing market. The Infosys Bank Tech Index underscores the importance of innovation in driving growth and differentiation. For instance, Citibank has embraced blockchain technology for cross-border payments, significantly reducing transaction times and costs.

Moreover, the interplay between innovation and compliance is reshaping the future of banking technology. While innovation fuels growth and differentiation, compliance ensures stability and trustworthiness. Banks are increasingly investing in technologies that enhance their capabilities and ensure adherence to regulatory standards. This balanced approach is crucial for navigating the complexities of modern banking.

Talent is hard to find

Skilled talent is in short supply, and competition for this talent has intensified. In Europe, nearly half of businesses struggle to recruit people with STEM-proficient talent (science, engineering, technology, and mathematics). In the US, 45% of STEM employees with a PhD are foreign-born. Australia exemplifies this challenge; the country aims to cultivate 1.2 million tech workers by 2030 but currently faces a shortfall of approximately 160,000 skilled professionals.

Banks are struggling to find the right talent in this competitive market. They compete with each other, fintech companies, and large tech firms to fill this limited talent pool. While historically, factors such as the size of the bank and longevity determined customer loyalty, today’s customers prioritize convenience and digital excellence. To meet these expectations, banks must innovate continuously while effectively aggregating and analyzing data.

Building the right tech stack does, however, require talent with varied expertise – and this can be hard to develop and scale to meet demands.

Partnering for enhanced outcomes

Banks are turning towards continuous learning initiatives and strategic partnerships to bridge the talent gap and drive innovation effectively. For instance, Barclays’ Digital Eagles program aims to upskill employees in digital and cybersecurity skills. Such platforms can provide employees with continuous access to the latest training resources, allowing them to stay updated with the rapidly evolving fields of AI and cybersecurity. These platforms can be tailored to the bank’s specific needs, ensuring that employees receive relevant and practical training. Another example is ANZ Bank. The bank plans to train 3,000 leaders on accelerating AI adoption at scale at its new AI Immersion Centre. While training is a great way to close the talent gap, building a training programme and training employees takes resources and time.

Partnerships also play a crucial role in enabling banks to adopt new technologies swiftly while mitigating associated risks. Collaborations foster cross-pollination of ideas among diverse teams, driving innovation through shared expertise. Infosys has trained over 250,000 employees across various departments in generative AI—an initiative that exemplifies how diverse skill sets can lead to richer outcomes tailored to meet societal needs. Furthermore, banks are increasingly engaging with specialized firms for specific technological needs; for instance, one bank partnered with a cybersecurity firm to effectively validate its AI systems against regulatory guidelines.

The central role of AI

The subtle shift from cost-optimization towards regulatory compliance and innovation reflects broader trends reshaping banking strategies across regions. Increased investment in AI technologies coupled with challenges related to talent recruitment necessitates a comprehensive approach that prioritizes training and collaboration.

Banks adopting an AI-first strategy experience more robust outcomes. By integrating AI into their operations, these institutions can achieve continuous cost transformation while simultaneously enhancing regulatory resilience. Early adopters such as DBS Bank in Singapore have reported improved operational efficiency and agility, enabling them to seize growth opportunities from market fluctuations while ensuring regulatory compliance.

For banks to navigate the trinity of costs, compliance, and innovation, they must embrace a balanced approach that integrates technological advancements with strategic workforce development initiatives.

A culture of continuous learning combined with partnerships can position banks for sustainable growth while maintaining customer trust in an increasingly complex regulatory environment.

About Author
Jay Nair,
Senior Vice President and Industry Head for Financial Services in Europe, Middle East, and Africa

Jay Nair is Senior Vice President and Industry Head for Financial Services in Europe, Middle East, and Africa. Additionally, he also leads the UK Public Service business for Infosys. He is also part of the Supervisory board for Stater (which is largest independent end-to-end service provider for the mortgage market in the Benelux). He is based in London UK. He has spent close to three decades in Engineering -both in process control engineering and since 1999, within the BFSI (Banking, Financial Services and Insurance) sector. Jay has extensive experience in Business and Technology Consulting, Practice development, Engineering and Largescale enterprise-wide technology program management. He has led global teams and programs around in the Americas, Europe, India, China, LATAM, and the Asia Pacific. He has post graduate qualifications in both Software Engineering as well as Business Management.

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