How your small business can win big with global markets — exporting made easier

The co-owners of Farm Fresh Pet Foods in Edmonton — Nicole Porterfield, left, and Kim Good — expect exports to make up 30 per cent of sales in the coming year.Jennifer Dooley/Heads and Tails Photography

Exporting was not part of the plan when Nicole Porterfield and Kim Good took over Farm Fresh Pet Foods in Edmonton.

“Our initial goal was to sell across Canada through independent pet supply stores and small chains,” Porterfield says. “But the market in Canada was only so big.”

So four years ago, they pitched their product to a subscription box company in the United States. When they got the green light, however, the co-owners soon learned that securing cross-border customers is a lot easier than landing an export permit to sell to them.

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